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HR partnering with Sales

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Helping HR be an effective business partner with the Sales organisation

The Number One challenge for sales leaders leaders today is to attract, deploy, develop and retain top sales talent.

This provides a huge opportunity for Human Resources to create business value by implementing an effective strategy for Sales Talent Management.  As the custodian of the company’s Human Capital Strategy, HR is strongly positioned to become a true strategic partner for the sales organisation.

However in many companies HR is not seen by sales leaders as a valued partner.  As a consultant with extensive experience in both Sales and HR, my role is to help HR to create the strategies needed to turn this around.  By focusing on this issue companies can expect to see significant measurable improvements in sales revenue and margin, sales productivity, customer and employee satisfaction and the total cost of the sales workforce.

With my help HR can create real business value by aligning with sales strategy and delivering effective services to meet sales goals.
A key need is to provide a holistic and integrated approach to the management of sales talent to maximise the return from HR.  I have created a framework for managing Sales Talent which will ensure that HR

  • Aligns its services and resources with business strategy
  • Delivers services to help Sales meet its key goals
  • Adopts a continuous improvement approach through benchmarking and measurement
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Profit opportunities from strategic partnering


To download a short presentation introducing my work on "HR and the Sales organisation: Profit Opportunities from Strategic Partnering", click on the box below:

Sales Talent Management